Put Relationships Back
Many times when using an internet marketing system we forget we are dealing with
real people who have real feelings, dreams, and desires. Often in the process
of "Chewing Through the Numbers" we forget that those numbers are REAL people.
While working with serious and qualified people is important... and to some
degree we need to expect certain things from our prospects... in the process we
need to realize they have families, lives, distractions, and complications as we
all do from time to time. Even very interested and quality people may miss a
conference call or two and they may miss an appointment. Increasingly we are
dealing with more and more busy individuals who, while they want to break free
of the rat race, are bound by that rat race and hectic life style. Many of us
are or were exactly like that kind of person at one time.
With that in mind, the 2
areas most people fail in MLM
1- Who to talk to
Conversational Approaching, while
not Internet marketing, is one of the most highly recommended methods of
locating people to introduce the business to and enter into the warm market
portion of a marketing system. As well, internet browsing for experienced
entrepreneurs, leveraging online chat rooms and online messaging is a powerful
extension of conversational approaching for the internet. It also cost nothing
Internet marketing such as PPC,
banners, email marketing... are all very cold unless one reaches out to develop
a relationship. Leads are the exact same... a number assigned to every name,
phone, and email address. BUT, I often hear people talk about big words like
DUPLICATION & AUTOMATION. While these things are nice in a "Pipe Dream"
without a way to cement everything together one finds that all the automation in
the world only lasts as long as the relationships that are built.
So, while "Who to talk to" is the
#1 reason people fail... in reality, even if you have a ton of people to talk
to, unless you're establishing relationships you're wasting your time.
Additionally, in the process of building a business we often forget about the
fundamentals of developing a relationship... or follow-up and persistence. In
MLM, I am often reminded about the movie "A Beautiful Mind", in which Russell
Crowe as John Nash sits down beside a beautiful gal at a bar and proceeds to woo
her by jumping straight to the point... in essence "You wanna have sex?" as if
the relationship meant nothing and the point of the interaction was just sex.
And while it's possible that 2 individuals interacting might come to the same
conclusion that the "fore-play" or romance is really a way of beating around the
bush... 95%+ of the humans out there would likely agree that the journey is as
much a part of the experience as the result.
Everything in its place, as everything has its place... but, far too often we go
through the motions of "Recruiting" as a means to an end, rather than enjoying
and even savoring the journey. Sure, we are all here to develop that income, to
provide for ourselves and our families. However, a saying often touted but
seldom taken to heart is, "By helping others reach their goals, I will reach
mine in the process."
It sounds good on the surface as a hook to get someone into the business. But,
honestly how often does one really look at their business as a pursuit to help
others? And YET, in reality the saying is indeed true, regardless of the
intent. If you will help others and focus on helping others reach their stated
goals... well, you will indeed reach your goals in the process.
MLM has been called "Relationship Marketing". Yet, rarely do I see people
developing relationships at the same time they are marketing. They market...
and then they build relationships. The key to effective follow-up is putting
Relationships... back into marketing. We are after all talking to real people,
with real hopes and real desires.
Good Luck on your